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News from Members and Partners

2014 Science-to-Business Marketing Conference, Winterthur, Switzerland (2-4 June 2014)

17 December 2013

From 2 to 4 June 2014 the Science-to-Business Marketing Research Centre and the Zurich University of Applied Sciences (ZHAW) are organising the 13th Science-to-Business Marketing Conference on Cross-Organizational Value Creation.

This three-day conference, taking place in Winterthur (Z├╝rich), aims to bring together thought-leaders and experts from research institutions and industry on the topics of innovation, science-to-business marketing, business model generation and design thinking.

The organisers have published a call for abstracts on the sub-themes of the conference:

  • Science-to-Business Marketing
  • Design Thinking
  • Business Models
  • ICT-enabled Innovation
  • Cross-organisational Value Creation
  • Start-ups and Spin-offs.

The deadline for submission of abstracts is 17 January 2014. For more information, please visit the event website.

European University Association (EUA)

Brussels office:
Avenue de l’Yser, 24
1040 Brussels
Belgium
Tel: +32 (0) 2 230 55 44

Geneva office:
114, Rue du Rhône
Case postale 3174
1211 Geneva 3
Switzerland
Tel: +41 22 552 02 96